Goa Tourism bags Asia-Pacific Sabre awards for best use of global social networking platforms
Goa Tourism bagsAsia-Pacific Sabre awards for best use of global social networking platforms
Panjim, 6 December: Goa Tourism’s campaign ‘Tourism by Tourists’ recently won the Asia-Pacific Sabre In2 award which attract close to 5,000 entries globally each year for best use of global social networking platforms.
The campaign projected Goa as a perfect tourist destination through an interesting digital campaign. The project was solely conceptualized by the Goa Tourism’s PR Agency Adfactors PR.
The Hon’ble Minister for Tourism, Mr. Dilip Parulekar congratulated team Adfactors PR for the efforts made help Goa gain recognition nationally and internationally through platforms like digital media which is vitally important to showcase the best of Goa’s facets and other attractions in the state.He encouraged the team and urged them to continue the good work and win more honors for Goa Tourism.
“The impact of digital media has never been faster than it is today. I am happy that such digital campaigns have given an opportunity to both national and international travelers to choose a perfect tourist destination like Goa. We wish to continue driving such interesting campaigns and bag many more honors that will help us get recognition across the globe”, said Mr. Nilesh Cabral, Chairman, GTDC.
The campaign was driven to showcase the best of Goa’s locales and partner with Goa’s finest brand ambassadors: The Tourists. It was driven exclusively with the intention to raise credibility of traveling in Goa, engage directly with influential travelers, increase recall value for Goa Tourism with unique travel experiences and generate maximum awareness through partnered content.
Hon’ble Minister for Tourism, Mr. Dilip Parulekar and Chairman of Goa Tourism Development Corporation, Mr. Nilesh Cabral with the Asia-Pacific Sabre awards for best use of global social networking platforms. Also seen in the picture are Mr. Sanjeev C Gauns Dessai, Director of Tourism, Mr. Nikhil Desai, MD, GTDC and members of State Level Marketing and Promotion Committee.